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The team at Sleeman Breweries turned to Fils Métalliques Berthier with the specific objective of increasing distribution of Unibroue, Grandes Bières du Monde and its own-brand products.

Our designers and engineers set to work on a preliminary sketch as a starting point for consultations with the client, drawing upon our long-standing partnership together.

Once we had established a cohesive vision, Fils Métalliques Berthier developed a first prototype of a permanent display stand, with a two-year lifetime and pallet truck compatibility.

Knowing that Sleeman distributes a whole range of products to retailers, we presented the team with an exclusive design to help it stand out from the competition. This promotional space serves to differentiate beers from Quebec, Canada and overseas, while showcasing the microbrewery’s products.

As you can see in the photo, consumers can easily identify products that suit their taste. Our specially manufactured display is compatible with multiple product formats, including 750 ml bottles, six-packs and twelve-packs.

The design of the display unit allows different breweries to advertise promotions, as illustrated in the photo below of a special offer for Unibroue. In addition, outlets can also use the space to promote products frequently purchased with beer, for example, potato chips. This new display has proven highly effective for both Sleeman and retailers. Our exclusive concept provides greater convenience, more choice and a better shopping experience for consumers.

If you have specific requirements for custom-made products, Fils Métalliques Berthier’s experienced design team is at your service. We will be delighted to manufacture a final prototype to ensure the product perfectly fits its marketing display.


Contact us to find out more!



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